Media and Rhetoric

Now that our eyes have been opened to rhetoric I have begun to notice how rhetoric is used everywhere. I tend to specifically notice rhetoric in media, really just advertisements. Many advertisements will use a rhetorical appeal to build and construct arguments to sway consumers to pursue and purchase whatever product or service the company is selling. With advertisements in media, it's a bit different than the rhetoric we have been studying in class, in-class we only really see rhetoric in say a court setting, or someone talking to a group of people with there full attention. But with advertisements people aren't usually paying close attention to them, so ad companies have to find a way to get the important information across, while grabbing, and keeping, the attention of the consumer, all while within a thirty second to a couple minute time frame. So what advertisements are, is a simple version of rhetoric where a company is trying to convince masses to purchase whatever they are selling, with little information. I would even say its a more difficult version of rhetoric.